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Women at the Wheel takes a novel approach to exploring—and debunking—the tired but persistent clichés about women’s ineptitude behind the wheel. Katherine Parkin’s examination of archival and popular sources reveals how both cars and drivers have been gendered in fascinating and provocative ways.”

Jennifer Scanlon, author of Bad Girls Go Everywhere: The Life of Helen Gurley Brown

 

“Now I understand why I so often end up in the passenger seat! Katherine Parkin has convinced me that driving—and all that surrounds it—is one of the most gendered experiences in American history. Women at the Wheel reads like a romp through American popular culture, but Parkin’s claims are well worth taking seriously.”

Beth Bailey, author of Sex in the Heartland

 

“If you’ve ever wondered just what it was that drove Thelma and Louise over a cliff, you need to read this book. In her fascinating work of historical scholarship, Katherine Parkin uses twentieth-century popular culture—from lowbrow to high, from the front pages of newspapers to the poetry of e.e. cummings, from an interview with Newt Gingrich to the fiction in magazines—to demonstrate how American men tried to stop American women from discovering the empowerment possibilities that lay ‘behind the wheel.'”

Ruth Schwartz Cowan, author of More Work for Mother: The Ironies of Household Technology from the Open Hearth to the Microwave

 

“Buying, driving, and fixing cars has always been a highly gendered experience, as Katherine Parkin shows in this engaging and richly researched narrative. But when the focus is shifted from an experience overwhelmingly understood to be male to what it was like for women at the wheel, a deeper meaning is revealed: the ongoing power imbalance between women and men.”

Susan Ware, author of Game, Set, Match: Billie Jean King and the Revolution in Women’s Sports

 

 

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“A singularly revealing insight into this consumptive and surprisingly constant dimension of the American female and cultural psyche.”

Midwest Book Review

 

“Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture. . . . An enlightening study of gender roles in advertising.”

Library Journal

 

“A delectable history of food advertising since the late nineteenth century. . . A very readable book filled with significant information about advertising, gender roles, and consumerism.”

American Historical Review

 

“The engagingly titled Food Is Love is also an engaging read. Its comprehensiveness, its clear organization, and the authority it commands through its evidence make this book a valuable resource for scholars, and it should be widely adopted in classes in advertising history, women’s history, and American cultural history.”

Journal of American History